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Guide to SEO for Beginners

by | Last updated Nov 19, 2023 | Published on Feb 9, 2023 | SEO

Home » SEO » Guide to SEO for Beginners

Unlock the power of search engines and skyrocket your online visibility with The Beginner’s Guide to SEO for New Businesses.

Discover the essential concepts of SEO, from understanding how search engines work to tracking and analyzing your results. Learn the key steps to perform keyword research, optimize your website for on-page ranking factors, create compelling content, build high-quality links, and rank higher in local searches.

Empower your new business with the knowledge and skills to attract more customers, drive organic traffic, and achieve online success. Install the free Keyword research Chrome add-on and get started Today!

Guide to seo planning - picture presenting planning group » 2024 » intelligent customer zone

Guide to SEO plan

A new online business owner can plan a good SEO approach by following these steps:

  1. Conduct keyword research: Number one is to determine the keywords and phrases that your target audience is searching for, and they are related to the products or services offered by your business.
  2. Optimize the website: Ensure that the website is user-friendly, has a clean and organized structure, and uses keywords and phrases in the content and metadata.
  3. Create high-quality content: Develop valuable, relevant, and unique content that appeals to potential customers and is optimized for search engines.
  4. Build backlinks: Secure links from reputable websites that direct traffic to the business’s website.
  5. Monitor performance: Use tools like Google Analytics to track the website’s organic traffic and rankings and adjust as needed.
  6. Stay up-to-date: Stay informed of best practices and algorithm updates in the SEO world to ensure that the website stays optimized.

By following these steps, a new online business owner can lay the foundation for a strong SEO approach that can help drive traffic and generate leads over time. Additionally, we recommend consulting with our digital marketing and SEO expert for a more tailored and effective approach. Use the [LINK]👉 Contact form to request free consultations.

SEO plan for the first year of new business

Here’s an outline for a new online business owner’s SEO plan for the first year:

  • Month 1-3: Conduct keyword research and optimize the website’s structure and content. This includes researching the target audience and competition, creating a list of target keywords, and updating the website’s content and metadata to reflect these keywords.
  • Month 3-6: Focus on creating high-quality, relevant, and unique content that appeals to potential customers and is optimized for search engines. This includes creating blog posts, articles, infographics, and other content that provide value to the target audience.
  • Month 6-9: Start building backlinks by reaching out to other websites in the industry and securing links from reputable sources. This will help improve the website’s search engine rankings and drive organic traffic.
  • Month 9-12: Continuously monitor the website’s organic traffic and search engine rankings using tools like Google Analytics. Make any necessary adjustments to the SEO approach, including updating the website’s content and metadata, and continue creating high-quality content.
  • Beyond the first year: Stay up-to-date with best practices and algorithm updates in the SEO world to ensure that the website remains optimized. Continuously monitor and adjust the SEO approach to achieve the best results.

As a new online business owner, you should lay the foundation for a strong SEO approach that can help you drive traffic and generate leads over time. However, it’s essential to remember that SEO is a long-term strategy and that results may not be immediate. Therefore, consistency, patience, and persistence are crucial to success in SEO.

The Beginner’s Guide to SEO for New Businesses

I. Introduction to The Guide to SEO

Search Engine Optimization (SEO) is essential to your online marketing strategy, and you should be aware of it as a new business owner. SEO helps businesses reach their target audience through search engines such as Google, Bing, or Yahoo. A well-optimized website can lead to increased traffic, better user engagement, and higher conversion rates.

This guide to SEO provides an overview of the basics of SEO and why it’s vital for new businesses. We cover here the key concepts and provide actionable steps for optimizing your website and improving your search engine rankings.

II. Understanding how search engines work

Search engines use complex crawlers and algorithms to determine which websites to rank for specific keywords. These algorithms consider numerous ranking factors, such as the quality and relevance of your website’s content, the structure of your site, and the number and quality of incoming links – those are links pointing to your site.

As you see, it’s important to understand how search engines work to effectively optimize your website and improve your rankings. By understanding the ranking factors and how they impact your site, you can make informed decisions about the changes and optimizations you need.

III. Keyword research with your Guide to SEO

Keyword research allows you to identify the most interesting keywords and phrases that your target audience is searching for. They form the foundation of your SEO strategy, as you’ll use them to optimize your website and improve your search engine rankings.

As a first step, I recommend Installing a FREE Chrome Extension for Content and Keyword Research. It’s a great free AI tool that helps to start working with keywords.

With this AI Chrome extension, you can see:

  • the search volume,
  • Cost per Click,
  • estimated traffic,
  • the word count of your competitor’s pages,
  • the exact number of keywords used,
  • complete list of keyword ideas with overlap score and search volume.

There are other features worth testing.

Keyword research » 2024 » intelligent customer zone

To perform keyword research:

  • Start by creating a list of relevant and popular keywords related to your business and its products or services.
  • Use keyword research tools like Free Keyword Research, or Surfer Keyword Planner to gather data on each keyword’s search volume and competition level.
  • Select the keywords with the highest search volume and lowest competition to target in your SEO efforts.

IV. On-page optimization

On-page optimization refers to the optimizations you make to your website’s pages to improve your search engine rankings. This includes optimizing your page title, meta description, and header tags.

Your page title and meta description should accurately reflect the content of your page and include your targeted keywords. Your header tags, including H1, H2, and H3 tags, should also be optimized and used to structure your content for users and search engines.

V. Content creation and optimization in line with the Guide to SEO

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Quality content is essential for a successful SEO strategy. Your content should be relevant, informative, and engaging for your target audience while including your targeted keywords in a natural and organic manner.

When creating content, focus on topics that interest your target audience and provide value. Make sure to use your targeted keywords in a natural and organic way, and structure your content with header tags and internal links. Additionally, regularly update your content to keep it fresh and relevant.

Link building with guide to seo » 2024 » intelligent customer zone

Link building refers to acquiring links from other websites that point to your site. Search engines use these links to determine the authority and credibility of your site, and a vital link profile can significantly improve your search engine rankings.

Numerous techniques for building links include:

  • Create high-quality content.
  • Reach out to other websites for guest posting opportunities.
  • Participate in online communities and forums that are related to your industry.

Here I will give you a high level how to build links strategy.

14 Steps Link Building Strategy How-to


1 Day


Depends on tools you want to use. For single person or small business from FREE to $99


Ahrefs, Semrush, Ubersuggest, etc.



1. Set Goals and Objectives

  • Define clear and measurable goals (e.g., increase organic traffic, improve search engine rankings).
  • Set specific targets for the number of backlinks and the quality of sites you want links from.

2. Competitor Analysis

  • Identify competitors in your industry with strong backlink profiles.
  • Analyze their backlink sources to understand where they are getting links.

I currently use to analyze links, websites, etc. They provide really good data and interface.

3. Keyword Research

  • Identify target keywords relevant to your business and content.
  • Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords with high search volume and low competition.

4. Create High-Quality Content

  • Develop compelling, valuable, and shareable content.
  • Content types can include blog posts, infographics, videos, case studies, etc.

This is the main reason why everybody will suggest you start a blog around something you are familiar with or even an expert. This will help you create content that is interesting and high-quality.

5. On-Page SEO

  • Optimize your website’s on-page elements (title tags, meta descriptions, headers) for your target keywords.

Read more about On-Page SEO

6. Build Relationships

  • Identify influencers, bloggers, and industry leaders.
  • Engage with them on social media, comment on their blogs, and participate in relevant discussions.

7. Content Outreach

  • Reach out to websites that might be interested in your content.
  • Personalize your outreach emails, emphasizing the value your content provides to their audience.

8. Guest Posting

  • Identify reputable websites in your niche that accept guest posts.
  • Propose high-quality, original content that adds value to their audience.

This might be sometimes difficult to decide which article to write where. Many times you might think you will create the best article for others instead of your own website. Nevertheless, if you choose good website for your post and include do-follow link, then it might be beneficial to your website increasing free trafic.

9. Broken Link Building

  • Identify websites in your niche with broken links.
  • Reach out to them, notifying them of the broken link, and suggest your content as a replacement.

You can use tools like to find broken links.

10. Resource Link Building

  • Create valuable resources (e.g., guides, tools, ebooks).
  • Reach out to relevant websites and offer your resource as a helpful link for their audience.

11. Local SEO and Directories

  • Ensure your business is listed on relevant local directories.
  • Participate in local events and sponsorships for potential local backlink opportunities.

12. Monitor and Analyze

  • Use tools like Google Analytics, Google Search Console, or third-party tools (e.g., Ahrefs, Moz) to monitor your backlink profile and track the performance of your campaign.
  • Use tools like BetterLinks to shorten links and enable tracking them in your dashboard analytics page.

13. Adjust and Iterate

  • Regularly assess the success of your campaign and adjust strategies accordingly.
  • Learn from what works and what doesn’t to refine your approach over time.

14. Legal and Ethical Considerations

  • Ensure compliance with search engine guidelines and ethical practices.
  • Avoid black-hat techniques that could result in penalties – read more about White vs Black Hat SEO

VII. Mobile optimization

As you know, in recent years, there has been a significant increase use of mobile devices for searching the web. Therefore, mobile optimization has become a crucial aspect of SEO. A mobile-friendly website provides a better user experience and can improve your search engine rankings, as search engines prefer websites that provide a good user experience on all devices.

To optimize your website for mobile devices, ensure it is responsive. It means that the layout adjusts to the screen size to fit the device being used. You should also ensure that your website loads quickly on mobile devices and that all your content is easily accessible and usable on a smaller screen. Additionally, add features like call-to-action buttons and location-based information to enhance the mobile user experience.
If you need help, we recommend checking our web design service packages with hosting and multiple plugins.

VIII. Guide to SEO for Local Businesses

Local SEO is a subset of SEO techniques focused on optimizing your website for search engine results in specific geographic locations. This is particularly important for small local businesses because it allows them to reach their local target audience and improve their visibility in local search results.

To optimize for local search, you should check our Google Business Profile service, which focuses on your local business. This includes your business name, address, and phone number (NAP) on your website and in online directories like Google Business Profile, previously known as Google My Business. You should also include local keywords in your content and metadata and consider building local links from other websites in your area.

IX. Tracking and analyzing results

Tracking and analyzing your SEO results is essential to understand your SEO efforts’ effectiveness and to make informed decisions about future optimizations. Various tools, including Google Analytics and Google Search Console, allowing you to track your website’s traffic, rankings, and other key metrics.

Regularly monitoring and analyzing your SEO results can identify areas where your efforts are paying off and where you need to make improvements. This will allow you to continuously refine and improve your SEO strategy over time.

X. Conclusion to the Guide to SEO

SEO is an essential aspect of your online marketing. New business owners should understand the basics of SEO and follow the steps outlined in this guide to SEO and in the Free SEO course. This way, you can improve your search engine rankings, reach your target audience, and grow your business online.

It’s important to remember that SEO is an ongoing process and that results may not be immediate. However, continually refining and improving your strategy over time can build a strong online presence and drive long-term success for your business.

Free report for guide to seo » 2024 » intelligent customer zone

Free SEO Report to boost your online visibility

Attention all new business owners!
Are you looking to get free traffic by improving your online visibility and attracting more customers?
Our marketing agency can help you! We offer a complimentary FREE SEO report with a comprehensive analysis of your website’s current search engine optimization. This report will provide valuable insights and recommendations on improving your search engine rankings and reaching your target audience.

Don’t miss out and take your online presence to the next level!
Request your free SEO report and start attracting more customers and growing your business online. Contact us today to get started!
Read more about the Free SEO Report.

But we don’t stop there!

We also offer professional SEO optimization services to help you implement the changes and improvements outlined in your report. If you [LINK]👉 contact us today, our team of experts will help you tailor a customized SEO strategy that fits your unique needs.

Free Surfer’s SEO Course

We always try to provide high-quality and helpful content to our visitors, readers, and business partners. Therefore, we recommend a free SEO course for new business owners to let you understand the basics of SEO and ways you can use it to your advantage. Let’s make it clear, SEO is a complex topic, but this course is a very good starting point for you.

What you will learn in the FREE Surfer’s SEO Writing Masterclass:

  1. MODULE 1: The Foundation
    • Video 1: Welcome to Surfer’s SEO Writing Masterclass v. 2.0
  2. MODULE 2: Organize, Write + Optimize
    1. Video 2: Welcome to “The Discovery Phase”
    2. Video 3: The Discovery Phase: What is search intent?
    3. Video 4: The Discovery Phase: Targeted Keyword Research + Evaluation
    4. Video 5: The Discovery Phase: The Importance of Outline Building
    5. Video 6: The Discovery Phase: What is NLP, and why does it matter?
    6. Video 7: The Discovery Phase: Content Creation for the 5 Stages of Awareness
    7. Video 8: The Writing Phase: Your A to Z SEO Checklist
    8. Video 9: The Writing Phase: How to make the most of Surfer’s AI-backed Content Editor
    9. Video 10: The Writing Phase: Everything you’ve ever wanted to know about LINKS!
    10. Video 11: The Writing Phase: Let’s get META! How to make the most of meta descriptions
    11. Video 12: The Writing Phase: The Psychology behind a Stellar CTA
    12. Video 13: The Optimization Phase: So, you’ve hit publish…now what?
    13. Video 14: The Optimization Phase: Evaluate your content’s success post-publish in seconds with Surfer’s Audit tool
    14. Video 15: The Optimization Phase: Bonus! Get your free Post-Publish Optimization Template
  3. MODULE 3: Above and Beyond
    1. Video 16: You’ve got questions, we’ve got answers: Surfer FAQs!
    2. Video 17: 5 SEO Mistakes Everyone Makes (and you should avoid)
    3. Video 18: 8 Must-Have Tools in your SEO Arsenal
  4. MODULE 4: Implementation
    1. Video 19: What’s next? + Special offer for graduates!
    2. Video 20: How to become ‘Surfer Certified’?

By taking the free SEO course, you will have the knowledge and skills to drive free traffic to your website and attract more customers to your business, and you will receive a certificate proving your skills in SEO like the one below.

Start the free SEO course Today to learn how to drive free traffic to your website. Use SEO to attract FREE traffic and increase your revenue.

Surfer academy » 2024 » intelligent customer zone
Seo audit add-on » 2024 » intelligent customer zone

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