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Google Analytics 4 (GA4) – What is it, and how to setup GA4?

by | Feb 12, 2023 | Marketing

Home » Marketing » Google Analytics 4 (GA4) – What is it, and how to setup GA4?

Transform how you track and analyze your website and app performance with Google Analytics 4. With its cutting-edge data model, integration of multiple data sources, advanced audience analytics, and user-friendly interface, GA4 provides a comprehensive and powerful tool for marketers and web analysts to make informed decisions and drive success.

Google Analytics 4 represents a significant upgrade from previous versions of Google Analytics, offering users more advanced data analytics capabilities and a more comprehensive view of their website and app performance.

Continue reading if you want to find out what Google Analytics 4 (GA4) is and how it can benefit you.

Google analytics 4 analyze your success » 2024 » intelligent customer zone

Google Analytics 4 (GA4) is designed to provide marketers and web analysts with more comprehensive data and insights about their websites and apps. Let’s go over what GA4 is, how to use it, and why it might be a good idea to switch to it from Universal Analytics.

What is GA4 (Google Analytics 4)?

Google Analytics 4 is Google’s web analytics tool, designed to provide more advanced data analytics capabilities and a more comprehensive view of website and app performance. GA4 features a new data model that integrates multiple data sources, such as cross-device data, data from Google Ads and BigQuery, and machine learning-powered insights. It also provides more sophisticated audience analytics and user behavior tracking capabilities.

How do I use Google Analytics 4?

To use Google Analytics 4, you’ll need to create a GA4 property and install the tracking code on your website or app. Then, you’ll be able to access the GA4 interface to view and analyze your data. The GA4 interface is designed to be more user-friendly, making it easier for users to navigate and find the data and insights they need.

Should I switch to GA4?

Whether you should switch to Google Analytics 4 depends on your specific needs and goals. If you’re looking for more advanced data analytics capabilities and a more comprehensive view of your website and app performance, then switching to GA4 might be a good idea. However, it’s important to keep in mind that GA4 is a new product and may have some limitations or missing features compared to Universal Analytics.

Tell me the difference between Google Analytics 4 and Universal Analytics

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Google Analytics 4 and Universal Analytics are two different versions of Google’s web analytics tool. The biggest difference between the two is the data model. GA4 uses a new data model that integrates multiple data sources and provides more sophisticated audience analytics and user behavior tracking capabilities. Universal Analytics, on the other hand, is the older version of Google Analytics and may have limited capabilities compared to GA4.

Can you run GA4 and Universal Analytics simultaneously?

Yes, you can run Google Analytics 4 and Universal Analytics simultaneously on the same website or app. Nevertheless, it’s important to remember that running both versions may cause data duplication and other technical issues.

Why is Google Analytics 4 difficult to use?

Google Analytics 4 is a new product, and like any new product, it may take some time to get used to it. However, the GA4 interface is designed to be more user-friendly, making it easier for users to navigate and find the data and insights they need. If you have any difficulties using GA4, you can consult the Google Analytics 4 help center or seek help from a Google Analytics expert.

How to use GA4 Reports

Google Analytics 4 provides a range of reports that help you understand your website and app performance. To use GA4 reports, simply navigate to the Reports section of the GA4 interface. From there, you can access a variety of reports, including audience reports, conversion reports, and behavior reports.

How does GA4 help with reporting?

GA4 provides a more comprehensive view of your website and app performance by integrating multiple data sources, such as cross-device data, data from Google Ads and BigQuery, and machine learning-powered insights. This allows you to create more accurate and actionable reports, helping you make informed decisions and drive success.

How to set up Google Analytics 4

To set up Google Analytics 4, follow these steps:

  • Create a GA4 property in your Google Analytics account.
  • Install the GA4 tracking code on your website or app.
  • Configure your GA4 property settings to meet your specific needs.
  • Add any additional data sources or integrations if desired.
  • Start analyzing your data and using the GA4 reports to gain insights into your website and app performance.

Instead of configuring Google Analytics 4 separately, we suggest using Google Tag Manager to configure GA4 remotely.

Recommended reading: How to set up Google Analytics 4 with Google Tag Manager

Some caveats to watch out for

As with any new product, there may be some limitations or missing features in Google Analytics 4. Some things to watch out for include the following:

  • Limited support for some features that are available in Universal Analytics.
  • The need to adjust your data analysis and reporting processes to accommodate the new data model in GA4.
  • The possibility of data duplication or technical issues if you run both GA4 and Universal Analytics simultaneously.

Google Analytics 4 Summary

Google Analytics 4 is a powerful new web analytics tool that provides advanced data analytics capabilities and a more comprehensive view of website and app performance. Whether you choose to switch to GA4 or stick with Universal Analytics will depend on your specific needs and goals. Either way, it’s important to understand the limitations and challenges that come with using GA4 so that you can make informed decisions and get the most out of your web analytics tool.

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