How to Set up Google Analytics 4 and Google Tag Manager

Unlock the Full Potential of Your Website’s Analytics with Google Analytics 4 and Google Tag Manager. Discover How to Gather Accurate Data, Gain Valuable Insights, and Drive Success for Your Business.

Google Analytics 4 (GA4) and Google Tag Manager (GTM) are essential tools for website owners who want to understand and improve their website’s performance. GA4 provides advanced analytics capabilities and a more flexible approach to website analytics, while GTM makes it easier to implement and manage marketing and analytics tags on your website.

With GA4 and GTM working together, you can gain accurate insights into your website’s performance, track user behavior, and make informed decisions to improve your website.

Whether you’re a seasoned web analytics professional or a beginner, this guide will provide you with the information you need to successfully install GA4 with GTM and get the most out of your website’s data. If you find it too difficult or troublesome, please contact us, and we will be happy to support you. In the contact form, describe your expectations, and we will contact you.

I. Introduction to Google Analytics 4 and Google Tag Manager

Google Analytics 4 (GA4) and Google Tag Manager (GTM) are powerful tools that help businesses and website owners monitor and analyze their website traffic. GA4 is the latest version of Google Analytics and provides a more comprehensive view of website data, including user behavior, conversion rates, and more. GTM, on the other hand, is a tag management system that makes it easy for website owners to add and update tracking tags on their websites.

When combined, GA4 and GTM provide a robust solution for tracking website data and optimizing the user experience. This is why website owners must understand how to install GA4 with GTM. With GA4 and GTM, website owners can track and analyze user behavior, identify key performance indicators, and make informed decisions to improve their website’s overall performance.

The purpose of this how-to is to provide a comprehensive guide on how to install GA4 with GTM. By following the steps outlined in this article, website owners can ensure that their website data is accurately tracked and monitored with GA4 and GTM. This chapter will provide an overview of GA4 and GTM and explain why they are important tools for monitoring website traffic.

Recommended reading:
1) Google Tag Manager
2) Google Analytics 4

II. Setting up a Google Analytics 4 Property

To start using Google Analytics 4 (GA4), you first need to set up a GA4 property on the Google Analytics website. A GA4 property is a representation of your website or mobile app within the Google Analytics platform, where you can view and analyze your website’s data. Here are the steps to set up a GA4 property:

1. Sign in to the Google Analytics website: To get started, go to the Google Analytics website and sign in with your Google account.
2. Click on the “Admin” button: Once you are signed in, click on the “Admin” button located in the bottom left corner of the page.
3. Select “Create Property”: In the “Admin” section, select “Create Property” from the dropdown menu.
4. Choose “Google Analytics 4”: When prompted to choose a property type, select “Google Analytics 4”.
5. The necessary information: Fill in the necessary information, such as the property name and the website URL. You will also be asked to provide information about your business, such as your industry and the type of website you are creating a property for.
6. Follow the setup instructions: After filling in the necessary information, follow the setup instructions to complete the setup process. This may involve installing a tracking code on your website or linking your website to GA4 using a data connector.

Once you have completed these steps, your GA4 property will be set up, and you can start tracking and analyzing your website’s data. The next chapter will cover the steps to set up a Google Tag Manager account.

III. Setting up a Google Tag Manager Account

Google Tag Manager (GTM) is a tag management system that makes it easy for website owners to add and update tracking tags on their websites. However, before using GA4 with GTM, you need to set up a GTM account. Here are the steps to set up a GTM account:

1. Go to the GTM website: To get started, go to the GTM website and sign in with your Google account.
2. Click on the “Create Account” button: Once you are signed in, click on the “Create Account” button located in the top right corner of the page.
3. Fill in the necessary information, such as the account name, the website you want to create the account, and your country.
4. Agree to the terms and conditions: Read the terms and conditions and agree to them by clicking on the “Yes” button.
5. Create a container: A container is where you will add your tracking tags and set up your tracking configurations. To create a container, select “Web” as the target platform and give the container a name.
6. Install the GTM tracking code: After creating the container, you will need to install the GTM tracking code on your website. This can be done by copying and pasting the code into your website’s HTML head section. If you use some kind of builder like we offer our partners, there is a field that makes it easy to paste the code and have it instantly available on your website. Take a look at the picture below.

Once you have completed these steps, your GTM account will be set up, and you will be ready to use GTM to track your website’s data. The next chapter will cover the steps to integrate GA4 with GTM.

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Below you can see how easy it is to modify the code in our admin panel.

IV. Integrating Google Analytics 4 with Google Tag Manager

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With your Google Analytics 4 (GA4) property and Google Tag Manager (GTM) account set up, you are now ready to integrate GA4 with GTM. Integrating GA4 with GTM will allow you to track and analyze your website’s data more efficiently and effectively. Here are the steps to integrate GA4 with GTM:

1. Go to the GTM Workspace: Sign in to your GTM account and go to the GTM workspace where you set up your container.
2. Add a GA4 Tag: In the GTM workspace, click on the “Tags” section and select “New” to create a new tag. From the list of available tags, select “GA4 Configuration” and click on the “Continue” button.
3. Configure the GA4 Tag: In the tag configuration section, provide your GA4 tracking ID and select the trigger that will fire the tag. The trigger will determine when the tag will be fired, such as when a page loads or a user clicks on a button.
4. Save and Publish the Tag: After configuring the GA4 tag, click on the “Save” button and then click on the “Publish” button to publish the changes to your website.

With these steps completed, GA4 and GTM are now integrated, and you will be able to track and analyze your website’s data in the GA4 property. However, it’s important to note that data may take some time to start appearing in your GA4 property after integrating with GTM. Nevertheless, you can use debugging mode to test your settings even before you publish it.

In conclusion, integrating GA4 with GTM is a straightforward process that provides website owners with a powerful solution for tracking and analyzing their website’s data. With GA4 and GTM, website owners can make informed decisions to improve their website’s overall performance and provide a better user experience.

V. Using Google Analytics 4 and Google Tag Manager for Data Analysis

Now that you have integrated Google Analytics 4 (GA4) with Google Tag Manager (GTM), it’s time to use this powerful combination for data analysis. With GA4 and GTM, you can collect and analyze a wealth of information about your website’s visitors, including their behavior, demographics, and interests.

1. Define Your Goals: Before you start analyzing your data, it’s important to define your goals. What do you want to learn about your website’s visitors? What information will help you improve your website’s performance? A clear understanding of your goals will help you focus your data analysis and make it more meaningful.
2. Use GA4 Reports: GA4 provides a range of reports that can help you analyze your website’s data. These reports include the Audience Report, the Conversion Report, and the Behavior Report, among others. By using these reports, you can better understand your website’s visitors and how they interact with your website.
3. Set Up Custom Dimensions and Metrics: GA4 and GTM allow you to set up custom dimensions and metrics that can provide additional insights into your website’s data. For example, you can create a custom dimension to track the type of device visitors use to access your website or a custom metric to track the number of page views per session.
4. Monitor Real-Time Data: GA4 and GTM allow you to monitor real-time data, giving you an immediate understanding of your website’s performance. This information can be invaluable for website owners who want to respond quickly to changes in their website’s performance.

In conclusion, GA4 and GTM provide a powerful combination for website owners who want to collect and analyze their website visitors’ data. By using GA4 and GTM, you can make informed decisions that can help improve your website’s overall performance and provide a better user experience.

VI. Best Practices for Using Google Analytics 4 and Google Tag Manager

Following best practices is essential to get the most out of GA4 and GTM. These best practices will help you collect accurate data and provide meaningful insights that can improve your website’s performance.
A couple of best practices to follow when using GA4 and GTM:

1. Keep Your GTM Container Up to Date: Regularly updating your GTM container will ensure that you are using the latest version of GTM and that your website’s data is being collected accurately.
2. Use a Data Layer: A data layer is a JavaScript object that contains information about the page and its contents. Using a data layer ensures that your GA4 and GTM data is accurate and consistent.
3. Verify Your Implementation: Verifying your GA4 and GTM implementation is crucial to ensuring that your data is being collected accurately. You can use tools such as the GA4 Debugger or the Google Tag Assistant to verify your implementation.
4. Use Triggers Carefully: Triggers determine when a tag is fired in GTM. It’s crucial to use triggers carefully to ensure that your data is being collected accurately. For example, if you have a trigger set to fire when a user clicks on a button, make sure that the button is functioning correctly.
5. Use Cross-Domain Tracking: If your website has multiple domains, it’s important to use cross-domain tracking to ensure that your data is being collected accurately. Cross-domain tracking allows GA4 to track users as they move from one domain to another.

In conclusion, following best practices when using GA4 and GTM will help you collect accurate data and provide meaningful insights that can improve your website’s performance. By using GA4 and GTM effectively, you can make informed decisions to help you reach your goals and provide a better user experience.

VII. Troubleshooting Common Issues with Google Analytics 4 and Google Tag Manager

Despite best efforts, it’s possible to encounter issues when using GA4 and GTM.
Let me present some common issues that you may encounter and how to troubleshoot them:

1. Data Not Being Collected: If you do not see any data in GA4, the first step is to verify that your GA4 and GTM implementation is correct. You can use tools such as the GA4 Debugger or the Google Tag Assistant to verify your implementation.
2. Incorrect Data Being Collected: If you see incorrect data in GA4, the first step is to verify that your GA4 and GTM implementation is correct. Make sure that your GA4 and GTM tags are firing correctly and that your data layer is accurate.
3. Data Not Being Tracked Correctly: If you’re not seeing the data you expect in GA4, make sure that your GA4 and GTM implementation is correct. Also, make sure that you have set up your GA4 and GTM tags correctly and that your triggers are firing correctly.
4. GA4 and GTM Integration Issues: If you’re encountering issues with the integration of GA4 and GTM, make sure that your GA4 and GTM implementation is correct. Also, make sure that your GA4 and GTM tags are firing correctly and that your triggers are set up correctly.

In conclusion, encountering issues with GA4 and GTM is not uncommon, but there are ways to troubleshoot these issues. By verifying your GA4 and GTM implementation and following best practices, you can ensure that your data is being collected accurately and that you’re getting meaningful insights from your website’s data.

VIII. Conclusion

Google Analytics 4 (GA4) and Google Tag Manager (GTM) are powerful tools that can help you understand your website’s performance and make informed decisions to improve it. By following the steps outlined in this guide, you can successfully install GA4 with GTM and start collecting valuable data.

It’s essential to remember that GA4 and GTM are complex tools, and it may take time to fully understand and make the most of them. However, by following best practices and troubleshooting common issues, you can ensure that your GA4 and GTM implementation is successful and that you get meaningful insights from your website’s data.

In conclusion, GA4 and GTM can help you improve your website’s performance and provide a better user experience. By using GA4 and GTM effectively, you can make informed decisions that can help you reach your goals and succeed online.